What is Front Money? 

Front Money is the initial amount of capital raised for the development of a theatrical production.

In most cases, Front Money investors receive a 1:1 term on their investment, which means for every dollar of profit the investor receives from the investor share of...

My podcast began as a research project.

I asked myself, "What do the most successful people in the theater do to achieve success?"

200+ podcasts later, there was one thing they had in common.  

Pasek & Paul, Dominique Morisseau, Andrew Lippa, and so many more told me ONE THING...

When I first met Elizabeth Searle, her show, Tonya & Nancy:  The Rock Opera, had just completed their first workshop production . . . and she was wondering exactly what to do next.

I knew that the buzzy subject of the show itself, plus the comic contrast of a “Rock...

 I don’t BS.

There isn’t time for it.  Life is too short.  And we’ve got shows to do. 

Right?

So . . . if you have been following me for any amount of time, then you know I believe 1001% that TheaterMakers must take their shows into their own hands and get...

I got this question from a reader over the weekend:

“Should I have auditions for my upcoming production or should I cast it from people I know?”

The answer?

You should always audition.  

Three reasons:

1 - You never know who is going to walk in the room.  

...

"If I only had more time . . . "

Let me ask you . . . how many times have you said the above?  If you only had more time in the day you would finish that draft, work on your social media marketing, or get to the gym.

Well, you're not alone.  A lot of people say it.

Including me.

And I...

“Selling” a show to Producers and Investors with a “reading” is one of the most difficult things to do in our business. 

They’re in the middle of the day when the audience’s iPhones are vibrating a hole in their pocket.  They are often in rehearsal...

Welcome to part 3 of this series of advice my Dad gave me about TheaterMaking . . . even though he wasn’t giving me advice about TheaterMaking.  :-)

As a recap . . .

Volume 1 was about my Dad’s persistent effort to get me to show face.  

Volume 2 was about my...

Yesterday, I sent you Volume 1 of this 3-part series of advice I got from my Dad about TheaterMaking . . . that had nothing to do with the theater.

If you missed it, reply to this email and we’ll send it to you.

Volume 1 was about networking and the importance of it. And boy, do I...

 My dad was born in the semi-slums of India in 1929. And like so many of his generation, his parents told him to go to medical school.  And then move to America to start a new life (and send some much need money back home).

Which he did.  

So what could an Indian immigrant...