First let me say one thing…my goal for 2026 is to serve our community of TheaterMakers with more and better programming to help you get your shows to the next stage. 

To help me with this pursuit, please take 2 minutes to complete this short survey about what you’d like to see more of in 2026. 

Wi...

If you’re the kind of Writer who is paying attention to Broadway openings and closings, then you know that the production of Rob Lake Magic With Special Guests The Muppets recently posted closing before it even opened, eventually finishing up with a run of 20 previews and only four regular performan...

It’s the question every prospective investor asks when they’re approached about a new musical:

How do you know this one is going to “work”?

Let me let you in on a little secret:

I don’t.

I mean it. I have no idea whether the show I’m pitching will “work.” In the same way I can’t predict what may...

One of the most important questions any prospective investor asks before backing a theatrical production is:

“How likely am I to make a profit?”

It doesn’t take a theatre expert to recognize that investing in theatre is inherently risky. Folks in the industry will usually tell you that about 1 in ...

First off, thank you for actually opening this email. I know many folks will see mention of sportsball in the header (not even sportsball… FAKE, pretend, Dungeons & Dragons-type sportsball!) and walked right on past thinking this had nothing to do with them. So thank you for your… curiosity? Patienc...

You’ve written a play you believe in. The story moves you, the characters feel alive, and the themes hit close to home. But now comes the hardest part: getting others—especially producers and audiences—to feel the same spark you do.

Marketing your play isn’t just about selling tickets or getting a ...

I’m the Lead Producer of a new musical comedy called Golem Owned A Tropical Smoothie.

(You know that ring-obsessed creature from Lord of the Rings? This musical dares to ask… what if he owned a smoothie shop in Panama City Beach, Florida?).

For the last few years, through several readings, worksho...

If you think artificial intelligence is just for Silicon Valley, think again.

It’s already taking a starring role in theater — not replacing artists, but improving their efficiency in ways we couldn’t have imagined even five years ago.

Here are three game-changing ways we are planning to leverage ...

Every theatre artist dreams of landing a stage for their show. Of course, many will say, “Any stage would be amazing!” That scarcity mindset is understandable—especially in a competitive market like New York City, which has over 200 venues across Broadway, Off-Broadway, and Off-Off-Broadway, yet rar...

Buckle up, dear readers. This is a long one.

I’m sure many of you have heard about, and are likely following with some curiosity, the tensions that have arisen due to the announcement of Darren Criss’ successor in the wildly popular Maybe Happy Ending.

In case you haven’t heard, it was recently an...

Well… it’s official. It’s summer. The Tonys are already a wistful memory, a number of great shows are sadly drifting away (so long, Dead Outlaw, you were a beautiful thing…), and the rumor mill is already grinding away about all the stuff coming up for next season (who’s excited for The Queen of Ver...