The TheaterMakers Studio Blog

Picking the Right Theatre for Your Show Aug 15, 2025

Every theatre artist dreams of landing a stage for their show. Of course, many will say, “Any stage would be amazing!” That scarcity mindset is understandable—especially in a competitive market like New York City, which has over 200 venues across Broadway, Off-Broadway, and Off-Off-Broadway, yet rar...

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Can We Only Write What We Know? Aug 11, 2025

Buckle up, dear readers. This is a long one.

I’m sure many of you have heard about, and are likely following with some curiosity, the tensions that have arisen due to the announcement of Darren Criss’ successor in the wildly popular Maybe Happy Ending.

In case you haven’t heard, it was recently an...

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The Broadway Musical is a Dead Outlaw Jul 16, 2025

Well… it’s official. It’s summer. The Tonys are already a wistful memory, a number of great shows are sadly drifting away (so long, Dead Outlaw, you were a beautiful thing…), and the rumor mill is already grinding away about all the stuff coming up for next season (who’s excited for The Queen of Ver...

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Producing Theatre in London vs. NYC: A Comparative Look Jun 25, 2025

As a NYC-based theatermaker, it’s easy to fall into the mindset that our way of making theatre is the only way possible. That’s why I find visiting London both refreshing and rejuvenating as a producer and artist. London’s theatre scene is truly world-class, home to visionary artists telling bold st...

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What (Almost) Every BFA Theatre Program in the Country is Missing Apr 29, 2025

When I first left undergrad in 2015 - at the time, as an Actor! - I remember feeling so inspired by my four years of intensive training in all things performing. My vocal range was stronger than ever, my acting instincts were sharp, my resume and headshot looked clean and professional, and I felt we...

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The Most Powerful Theater Marketing Tool You’re Probably Not Using Apr 29, 2025

If you’ve ever posted a review of a show you loved, snapped a selfie in front of a set, or shared your Playbill on Instagram, congratulations—you’ve participated in one of the most powerful and underutilized tools in theater marketing: user-generated content...or in our industry, let's call it Audie...

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Dramaturging the Dramaturg Apr 09, 2025

Hello, TheaterMakers!

It’s been a minute since you last heard from me, and so many wonderful and terrible things have happened since! For the moment, let’s focus on the wonderful:

Not to toot my own horn or anything, but my project Rise is currently prepping for a workshop and industry reading nex...

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The Power of a CRM for TheaterMakers: Unlocking Success Jan 16, 2024

Hello, fellow TheaterMakers! As the CEO of The TheaterMakers Studio, I'm excited to share with you the indispensable tool that can revolutionize the way we manage our theater productions: Customer Relationship Management (CRM) systems. In this blog post, we'll delve into what a CRM is and why every ...

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15 Directors and Choreographers to Follow On Social Media Feb 24, 2023

Written By Melvin Tunstall III

Hey TheaterMakers! 

We’re back with another roundup of TheaterMakers to follow on your social media platforms. Today we set our sights on 15 Directors and Choreographers to watch! Did any of your favorites make the list? Check out the links below!

 

Sammi Cannold

...
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A Quick Guide To Acquiring An Agent Feb 24, 2023

Written By Melvin Tunstall III

Hello TheaterMakers!

Lindsay Mendez, star of the Broadway revival of Godspell, once said “Getting an agent is hard, and I also think people rush to get an agent too soon.” 

We love a bit of sage advice from our TheaterMaker family, so before we dive into our Tips fo...

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50 TheaterMakers To Follow On Instagram Dec 07, 2022

One of the recurring questions we get is: “how do we meet collaborators and other theatermakers?”.

One answer is simple: social media! 

Social media has a lot of pros and cons but one of the best things you can use it for is networking. Follow your idols and your favs, look up the creative teams a...

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5 Tips To Raising Funds For Your Show Nov 30, 2022

 Theater may be shut down for the foreseeable future, but the curtains will rise again. And when that happens, funds will be necessary to get our productions on their feet.

Lots of TheaterMakers have been asking us how to keep the ball rolling while in quarantine, so that the scripts we’ve been wor...

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THE THEATERMAKERS STUDIO

1501 Broadway

New York, NY 10036

Phone: 877-806-9969

Email: [email protected]