Written by Producer & TMS Mentor, Jonathan Hogue

I remember how angry this one comment made me.

“This show is great… but it’s never going to work the way you’ve built it.”

It was in the early days of developing my first musical. I presented an industry reading that had a great response and genera...

Written by TMS CEO Monica Hammond

Most playwrights and theater creators start in the same place:
An idea. A story. A character they can’t stop thinking about.

And while that’s an awesome way to create art… it’s not always the most effective way to create a successful show.

Because here’s the truth...

Written by TMS Director of Creative Development & Mentor, Eric Webb

Hello, TheaterMakers!

A combination of my wife currently being knee deep in tech for a high school production of The Addams Family Young@Part and a conversation with a Mentorship program member about being drawn to an organization...

Written by Producer & TMS Mentor, Jonathan Hogue

It’s May in the NYC theatre industry, which can only mean one thing…

Awards season is in full swing!

If you take a walk through the theatre district right now, you’ll see plenty of new signage in front of Broadway theaters boasting awards tallies a...

Written by TMS Director of Creative Development & Mentor, Eric Webb

Hello, TheaterMakers!

I’m here to make the purists cry, the producers smile, and (hopefully) the writers think.

The 90-Minute, No Intermission Musical… is a good thing.

And no, this is not just me trying to justify the fact that...

Written by Producer & TMS Mentor, Jonathan Hogue

If you ask any theatre creator what the worst part of their job is, I can almost guarantee they’ll all say the same thing:

Raising money.

Making theatre is expensive. Even a simple industry reading can cost $10,000+ once you factor in paying your c...

Written by TMS CEO Monica Hammond

If you’re a playwright, producer, or theatermaker trying to build momentum for your show, there’s one mistake I see over and over again:

People underinvest in their marketing assets. 

Before you spend a dollar (or even a minute) on promotion, you need to build yo...

Written by TMS CEO Monica Hammond

Ten years ago, what is now TheaterMakers Studio started with a simple mission: help more shows get produced.

Founded by Tony Award-winning producer Ken Davenport, TheaterMakers Studio was created to support writers, producers, and theatermakers who want to move th...

Written by TMS Director of Creative Development & Mentor, Eric Webb

This is another missive inspired by some of the conversation on our TMS Mastermind Slack. I swear that isn’t a shameless plug, I just want to give credit where credit is due (though if you haven’t joined the Mastermind… you really ...

Written by Producer & TMS Mentor, Jonathan Hogue

A few weeks ago, The Outsiders announced that it had recouped its $22 million capitalization on Broadway — a rare feat for a new musical, especially in this post-pandemic era.

How rare?

Since 2021, The Outsiders is just the fourth new musical to re...

Written by TMS Director of Creative Development & Mentor, Eric Webb

I’m sure you have zero idea why this would come to mind, but today I want to talk about liars.

And I swear, we’re talking about theater…

Some characters lie to get what they want. Sometimes it’s a white lie, sometimes it’s a BIG ...

Written by Producer & TMS Mentor, Jonathan Hogue

You have a script. And it’s good.

You’ve had multiple table reads. You’ve gotten strong feedback from friends and family. You might even be sensing a little industry buzz.

And now... it’s time for your first industry reading.

This is a major miles...