E-PRESS KITS (content & design coordination): This goes beyond your show. The kits can be created to solicit finds for future productions, create awareness of an impending run or promote a current or announced run.
ADVERT BROKERING: JMGC has relationships with numerous arts advertisers so you can work with advert marketing departments without the hassle.
INFLUENCER MARKETING (all social media platforms): JMGC connects with some of the most powerful and ambitious voices in arts influencer marketing.
BRAND AND IMAGE CONSULTATION (play, artist, and company): JMGC will help you position your company, your show, and YOU in just the right way to create the maximum level of visibility and attraction to the proper audience for you.
MULTIPLE PRESS RELEASE SENDINGS (all-inclusive and target marketing): The rule of sevens means at least that many missives will circulate.
EVENT & PRODUCTION CONSULTATION: Turn your stage reading into an event; turn your opening night into a gala; keep the FUN in FUNdraising.
INTERVIEWS (Video Program, Podcast, Online): The best way to create visibility for your show is to create visibility for your team, turning them into ambassadors of the production.
AUDIENCE DEVELOPMENT: Who watching? Who should be watching?
DESIGN CAPABILITIES: JMGC has help turn a title into a type treatment and enhance the “look” of your campaign
FULL SOCIAL MEDIA (10 diverse platforms): Hashtags, slogans, links, jpgs, the possibilities are endless and usually free!
REVIEWS: Enter history.
ARTIST REPRESENTATION: Need an “office” to submit your work to grant organizations, theatres, festivals, and publishers?
ABOUT JAY MICHAELS:
Jay Michaels began his career during the original off-off Broadway and underground movements in New York City and has become one of indie theatre and films’ most visible personalities. Beginning as a special events assistant at the New York Daily News and PBS, he moved on to positions including promotional staff for The Joyce Theater’s Drama Desk Award-winning American Theater series; national tour manager for Cats, Edwin Drood, and Les Miserables; a television media buying associate; senior event marketing executive for international galas and fundraisers including speechwriting for the Weisslers, the Nederlander and Shubert organizations, James Earl Jones, Jon Stewart, Vera Wang, Mayors Lindsay and Dinkins; and Hillary Clinton to name a few. Michaels also managed promotional events for Broadway shows, Guys & Dolls (1992), Damn Yankees (1994), Vagina Monologues (2005) and Beginnings (2018) as well as Audra McDonald at Broadway’s Town Hall (2019). His boutique PR firm, Jay Michaels Global Communications, services a vast array of independent international talent and their projects. JMGC is in partnership with three television stations – ACW-TV, IFT Network, Inc. and now, PACO Global Entertainment. Michaels served as on-air film and classic TV commentator for Sun Studios’ Terror TV; Octane Media’s Trek Talk; and currently with Fantastic Television for the Boston Sci-Fi Channel; “the face” of FearCon TV; and star of ACW-TV’s Jay Watch. He is also host of Under the Influence and In the PassionPit podcasts and the Classic Cinema Challenge. Michaels is a professor of communications at several universities and a published author.